Client: Dynamic Catholic
Tasks: Brand Implementation, Illustration
The staff is the heart and soul of Dynamic Catholic. Each day, they share their dreams, passions, and talents to help create a stronger church. For the 2016 Annual Appeal email campaign, the staff created a video to personally ask donors for support. I was tasked with creating a backdrop for the video. Dynamic Catholic’s staff is bold, vibrant, optimistic, and unique. The perfect backdrop needed to capture these qualities.
The staff was asked to write down their dreams for the church. The top phrases were selected and I combined them into a sketch. I combined different styles of letters to reflect the staff’s energy and diversity.
I prepped the wall and made calculations to scale my sketch to fill the desired area.
I chose to bring my design to life with chalk. Chalk’s texture gave the design an organic touch.
The design is bold, but won’t steal focus from the stars of the video — the staff members. Monochromatic chalk colors give the design depth, but keep it understated.
The final wall design reflects the uniqueness of the staff and sets a friendly, fun tone for the video.