Client: Procter & Gamble
Tasks: Brand Implementation, Digital, Print
In recent years, new movements have shed light on the Gender Pay gap within some corporations and have sparked conversations on Gender Equality. However, championing all employees regardless, of race, gender, or orientation, has always been how P&G does business. Each year, P&G UK compiles a Gender Pay gap report to meet a legal requirement from the UK Government, but also tell the larger story of P&G’s commitment to equality.
Lines or grids of circles is the predominant visual device in P&G’s brand. For this piece, I developed a system of two aligned circles, which not only follows the brand, but also communicates the idea of equality between groups. Throughout the layout, the circles are used at multiple scales and crops.
The system is brought to life by using the double circles as containers for photography, pattern, and icon callouts. This selection of sample pages shows how the system flexes well for different types and amounts of content. The color palette follows the palette established for the Gender Equality section of P&G’s corporate Citizenship Report. This helps connect the Gender Pay gap report to P&G’s larger narrative of P&G’s commitment to fairness.
Creating a data visualization system that was easy to comprehend was important to the success of this piece. Pie and and bar charts are clearly marked with the middle point, allowing the viewer to quickly understand where both men and women stand, and highlights the gap between the two. The visual style is carried through to help explain other concepts, such as how the data is calculated.
To consolidate all data into one place and capture the big picture, the client requested an infographic as a companion piece. The interactive PDF functions like a landing page and includes links that help the viewer jump from section to section within the document.