Client: Dynamic Catholic
Tasks: Brand Implementation, Print, Digital
Dynamic Catholic is a non-profit organization with the dream of re-energizing the Catholic Church by creating resources that make Catholicism more accessible. Every year, the organization runs an annual appeal campaign to share accomplishments, new goals, and encourage its donor base to continue to give. From concept through development, I led the design of the 2016 campaign.
The theme of the 2016 campaign was “The Future is in Your Hands.” This call to action encourages donors to join the mission of creating a stronger church. The direct-mail brochure was one of the key pieces in the campaign. The cover features a happy family, inviting donors to think of their own families and the church they’d like to leave behind for future generations.
Photography and illustration bring the piece to life and show the ripple effect a more vibrant church can have on the lives it touches. An infographic gives a sneak peak to the Catholic Moments Program, which is a program that makes Catholicism more accessible through cutting edge resources to help participants understand and celebrate the sacraments.
The landing page organizes Dynamic Catholic’s goals into a timeline, allowing donors to clearly see the organization’s vision for the future. An email campaign, featuring video messages, drives donors to the landing page, where they can donate in a few easy clicks.